Webmasters Guide to Search Engine Optimization | SEO Traffic Spider

The process of search engine optimization involves tweaking various aspects of your website and deals only with the organic search results. It has nothing to do with paid search also known as inorganic search or PPC. In order to improve your positioning in the organic search results, these guidelines will point out the tactics on how you can improve the visibility of your website.

Page Title:

Page title also referred to as the ‘title tag’ needs to be unique for each page of your website. This tag tells search engines and also the visitors what that particular webpage is all about. The title tag of each page should contain the business/website name followed with important information that relates to the webpage. One must avoid the following:

1. Recording a title tag that is not relevant to the information present on the webpage.
2. Recording the same title tag across all the pages of the website.
3. Recording long title tags.

Meta Description:

The Meta description tag gives both the search engines and also the visitors who perform a search on the search engine an idea on what the web page is all about. That’s why it’s important to precisely summarize the content of your webpage. It’s always safe to keep the meta description tag within 160 characters (including spaces), as the rest of it gets truncated. One must avoid the following:

1. Writing a meta description that is not relevant to the information presented on the webpage.
2. Recording the same meta description across all the web pages of the website.
3. Recording the meta description with only keywords.

URL Structure:

It’s important to create a URL structure that is friendly to the search engines as this will help in better indexing of your website. For this reason, it is essential to create appropriate filenames and expressive categories on your website. For example, an unfriendly URL structure is http://www.seotrafficspider.com/seo_articles/15042009.html. Such a URL is not only unfriendly but also confusing. One must avoid the following:

1. Recording long URLs
2. Recording the same URL across all the web pages.
3. Recording deep nested subdirectories
4. Recording irrelevant directory names.

Website Navigation:

A website that is easy to navigate can help the visitors to find the information they are looking for. It also helps the search engines in indexing the pages appropriately. It is important to ensure that all the web pages of your website are interlinked properly and also show the correct page when clicked on. The use of sitemaps both HTML and XML help the spiders to crawl the website easily and also index it. One must avoid the following:

1. Creating complex websites that are difficult to navigate.
2. Creating drop-down menus.
3. Developing a HTML sitemap in which the pages are not organized.
4. Indexing the 404 page in the search engine.

Unique Content:

The content that is hosted on your webpage needs to be informative, such that it can elicit action. Ensure that the content is not copied and is 100% your own creativity. Keep the content focused around your primary keywords and ensure that the keyword density is around 2.75% to 3.21%. It is also good to keep changing the content on your website so that the visitors can see that the site is not static but dynamic with its content. One must avoid the following:

1. Using images that serve as textual content.
2. Using long sentences.
3. Incorrect grammar and spelling mistakes.
4. Duplicate content on the web pages of your website.
5. Stuffing keywords unnecessarily.

Anchor Text:

Anchor texts are links that direct visitors to the internal pages of the website or to an external page/website. Anchor text helps the users to easily navigate between pages and also helps the spiders to understand what the page is all about, that it is linked to. One must avoid the following:

1. Using general anchor texts.
2. Using anchor text that is not related to the content of the webpage or is off topic.
3. Using long sentences.
4. Creating unnecessary links.

Heading Tags:

Heading tags are used to represent the heading of the content of the webpage. Heading tags range in 6 sizes – h1, h2, h3, h4, h5 and h6. These tags should only be used at the appropriate places. One must avoid the following:

1. Using one heading tag for the entire content of the webpage.
2. Using too many heading tags throughout the content of the webpage.

Alt Tag Optimization:

Images can’t be read by a spider when they crawl on the website. Therefore, it is important to use alt tags for the images. It is best suggested to use the primary keyword as the alt tag following the contents that describe the page. One must avoid the following:

1. Using long filenames.
2. Stuffing excess of keywords in the alt tags.

Robots.txt File:

A robots.txt file is used to prohibit the robots to crawl a particular page based on the nature and content of information that is available. This file must be placed in the root directory of your site and also named as robots.txt. One must avoid the following:

1. Search result pages to be crawled.

Website Promotion:

You can promote your website using offline promotion, online promotion, social media sites, AdWords optimization, Google’s Local Business Center, forming groups, forums etc.

Once you have implemented or taken note of all these tactics, do use the Google Webmaster Tools that will help you in solving many of the issues that are related to your website. You can also monitor the performance of your website by using Google Analytics.

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Article Written By: SEO Traffic Spider
Email: enquiries@seotrafficspider.com

Want to Increase Traffic to your Website using Articles | SEO Traffic Spider

One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.

However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!

Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.

This article will describe the points that you need to keep in mind while writing your article:

Choosing the Right Headline:

It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.

Preferred Word Count:

A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.

Preferred Software:

The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.

Resource Box:

This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).

Editing the Master Piece:

Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.

Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.

Strategies for building the traffic through the article

• This involves submitting your article to the top page rank article submission directories that will publish your article on their website.
• Create a blog if you don’t have one and post the article there.
• You can register with Yahoo Groups and post your articles there as well.
• Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure.
• Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it.
• You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot.
• Use any social media to build awareness around your article.
• Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.

By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.

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Article Written By: SEO Traffic Spider
Email: enquiries@seotrafficspider.com

AdWords Account Suspended | SEO Traffic Spider

In the last couple of days many Google AdWords accounts have been suspended. Most of the AdWords customers are wondering as to why their accounts are suspended. All that the Google’s AdWords customer receives is an email from the Google AdWords Team stating that your account has been suspended and your advertisements will not run in Google. The reason being non compliance with Google’s terms of service and advertising policies. Have you received one such email from the Google’s Team?

These accounts that are suspended are mostly from customers who are either new to AdWords or have outsourced their AdWords Optimization to third parties to do so.

The problem faced in such situations creates a bad experience for the AdWords customers and an additional burden to Google AdWords reviewers. However, who is responsible for such things. Let’s take a closer look at each of these 2 cases and understand what happens and how problems can be prevented.

Many customers who are new to AdWords are unaware of Google’s Policies and Terms and Conditions that they need to adhere to while setting up their accounts. Google’s Help Center does provide all the necessary information for the new customers but many of them ignore it and just get started right away. They start with the AdWords account creation by creating the new campaigns, ad groups, and stuffing a huge list of keywords. The next thing that happens is a good amount of money is spent as a daily budget and then one fine day one is shocked with an email that their account is suspended.

On the other hand, many customers who want to use AdWords and do not know how to use it outsource it to third party providers. These providers are contacted through any project bidding site. There these customers post their requirements and set a budget that they think they can afford. Many of the providers bid on those projects. Some providers bid as low as $50 for a project that is worth $500. Looking at the affordable price many customers award these AdWords projects to these providers. End result, in most cases dissatisfaction!

After a few days the AdWords customer gets very disappointed and posts a negative remark against the provider in the project bidding system. And then after a few days their account also gets suspended.

So what would be the solution to prevent such situations from occurring? The solution lies in searching for a good provider who has the necessary credentials for optimizing an AdWords account.

1. Ask your provider if they are GAP certified? GAP stands for Google AdWords Professional. This certification is only awarded when a person writes an online exam and is well versed with the Google Policies and Terms and Conditions?
2. Find out if your provider has any hands on experience in optimizing Google AdWords accounts?
3. For how long has your provider been optimizing Google AdWords accounts?
4. Has your provider hired any staff from Google?
5. How will they go about optimizing the Google AdWords account?
6. Most important of all is whether the provider offers to take a look at your account to understand what needs to be optimized or just jumps into the project to earn money regardless of the fact that the account needs an initial diagnosis and study.

You may also come across instances where your account is permanently suspended and even if you try opening a new account with different information, you are likely to get suspended again. The reason being Google having a well built out system to track the advertiser through various means.

So, in this scenario you will not be able to use Google paid advertising which could have got you that instant traffic and conversions. But don’t let this disappoint you. You still stand a good chance to advertise on Google – but this time it’s not AdWords but through organic search. Yes, this is one area where you can promote your website through SEO (search engine optimization) and show on top of the search results of Google.

There are unlimited opportunities waiting for you and it is up to you to decide if you want to cry over lost AdWords opportunity or to venture out for more opportunities using SEO and hitting on top of the search engines.

Most of us will always like to make the optimum use of our hard-earned money. But what is the use if you can’t reap the benefits of your investment. In most cases, low priced services do not offer the best quality. They are low priced because the quality is compromised. Hire the right person and pay the right price for your Google AdWords optimization and prevent your account from being suspended or if you are unable to advertise through AdWords, then have the best SEO Company to promote your website and rank you on top in the search engines.

The choice is now in your hands!

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Article Written By: SEO Traffic Spider

Email: enquiries@seotrafficspider.com

SEO Traffic Spider introduces a new product that allows you to perform SEO by yourself

When it comes to the world of Internet Marketing, SEO Traffic Spider would like to share its spider tactics that it uses to generate real time traffic to a website.

India, Republic of (Press Release) October 20, 2008 --

Hyderabad, A.P. (October 20, 2008) – SEO Traffic Spider announced today the launch of its new product “Do It Yourself SEO” which helps any person owning a website or blog to perform any SEO process by themselves with a one time investment of $299. This product contains a list of 25 internal processes that SEO Traffic Spider uses in its day to day working and service offerings. Each of the processes is developed into a manual comprising of visual screenshots along with descriptive explanation for each step in the process.

SEO Traffic Spider, an offspring of Bellamonte Nash Outsourcing, having its domain experience in the SEO arena has created this new opportunity for maximizing output at the customer front by offering the SEO platter on the table for Corporates, Entrepreneurs, and Individual Entities owning websites and blogs.

For those who have a budget constraint in terms of investing in SEO every month on their website or blog, SEO Traffic Spider has devised this new concept of “Do It Yourself SEO” which is aimed at businesses of all types and sizes. This package is created keeping in mind the costs, man hours, time, and efforts a person would have to put in to create their own processes which means more drain of time in creation rather than execution. These processes have been built by their in-house R&D department after careful analysis and testing of each technique.

“Customer Satisfaction ranks as our topmost priority and this product will be more than paying for itself”, said SEO Traffic Spider’s Chairperson Farazdak Nasrulla.

The “Do It Yourself SEO” copy can be viewed and ordered online at http://www.seotrafficspider.com. The SEO Traffic Spider website provides detailed information on its new creation and what it entails for prospective buyers.

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SEO Traffic Spider Announces the Launch of Its Premium SEO Suite of Services

SEO Traffic Spider is a site dedicated for all the Internet Entrepreneurs and Corporate Houses who are racing towards visibility, top of the mind awareness, wanting the bigger piece of the pie, and a higher ROI with the least operating cost.

Hyderabad, India, October 21, 2008 Hyderabad based SEO company “SEO Traffic Spider” has announced the launch of its SEO services aimed at Corporate Houses, Business Entrepreneurs, and Individuals having an online presence through websites and blogs. The company has introduced different SEO plans to meet the optimization requirements of every person aspiring to optimize their website or blog to its full potential.

A glance of the website www.seotrafficspider.com speaks highly of the professionalism, knowledge, and expertise, that is present in the services and products the company has to offer. Be it a corporate looking out for high end SEO services free of task delegation or a small entrepreneur struggling to make it to a decent ranking in search results with the help of a professional yet affordable SEO service provider – SEO Traffic Spider provides a complete SEO solution to suit all pockets. You can choose from the wide assortment of packages – Super SEO Organic Spider, SEO Organic Spider, SEO Full Time Spider, SEO Part Time Spider, and Customized SEO Spider. Some of these are corporate favorites while others are a corporate-entrepreneurial blend.

With the downfall in the number of consumers relying on traditional media to buy products and services, it is critical for businesses to not only step onto the online marketing platform but also ensure that they remain on top to enjoy the cream over the cake. And eating away the cherry on top is not a cakewalk with millions of competing websites and saturated markets. Having a well built website and most important of all a well optimized site to rank on top in the organic search results is no child’s play.

Farazdak Nasrulla, the chairperson of SEO Traffic Spider says, “Competition is a healthy thing and the SEO industry is highly competitive. Whether it’s an age old competitor or a new entrant, we have got great competitors and this keeps us on our toes to create the best for our clients”.

The SEO Suite of Services offered by this company presents a unique opportunity for you to efficiently and economically implement marketing plans rather than draining time and resources in mundane tasks requiring you to optimize your website. This service adds tremendous value to business professionals, entrepreneurs, corporates, as well as individuals.

The “SEO Suite of Services” offered by SEO Traffic Spider can be viewed and subscribed online at http://www.seotrafficspider.com. The SEO Traffic Spider website provides detailed information on its varied services and what it entails for prospective buyers.

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Beat The Global Recession With SEO | SEO Traffic Spider

As the world economy experiences a gloomy backdrop and continues to be on the brink of recession, its time to position yourself to a stand where you can still hope to profit from the recession.

There are several options you can consider to rise up in the shrinking economy, but an option that can really show remarkable results in every stage of your business lifecycle is search engine optimization.

SEO offers a platform for corporates, entrepreneurs, as well as individuals to promote their products and services across the web by helping them rank on top of search engines. The real essence of SEO is to ensure that profitable results are achieved regardless of the financial crises broadening and intensifying at every stage and suffocating the global economy.

Amidst all this, the point to focus is the SEO company one might open doors for as their solution provider. It may be a cake walk to hire one in no time, but, definitely not when you have to make sure the genuineness of the company which is a must.

With the right choice of an SEO company to work for you on an ongoing basis, you can expect better search engine rankings, which in turn compliment your SEO efforts with increased traffic. Long term sustainability and profitability are two factors that any company or individual will look forward to, and this is precisely what SEO can achieve if done the right way.

SEO done on a continual basis can help you beat your competition and gain more visibility and exposure by showing on the top of SERPs. Increased visibility creates more awareness about your website or blog and drives more targeted traffic which would otherwise be lost without SEO. Search engine optimization can help you plunge into a more comfortable zone by penetrating your target market and making the most out of your advertising dollars.

During economic recession, advertisers are more bound to find different means (online and offline) of advertising and promoting their products and services in order to sustain their business. However, these offline marketing mediums require a huge amount of money to promote a brand which may not be feasible for every person. It is at this point where one can hope to cash in on SEO which provides an opportunity to make all ends meet with affordable costs that are way less than offline marketing mediums.

If you are still considering your options to beat the global recession, its time to move forward with hiring an SEO professional who can potentially improve your ranking, performance, and save you time. However, it is important that you do not risk your company's success with SEO practises that are questionable. Therefore, you must conduct a thorough research on SEO companies to avoid any damage some of them can cause to you by employing unethical techniques that are penalized by search engines.

So make your hiring decision today! Spot your SEO company, relieve yourself of the economic backdrop that can or has affected your performance and look over to the greener side of the fence - SEO Traffic Spider - a solution provider for all your SEO needs.

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Article Written By: SEO Traffic Spider

Email: enquiries@seotrafficspider.com

The Road to Financial Freedom – Honest, Rewarding Work from Home

Interested in making your own money? Money which comes easy and with little effort, so that you can enjoy the fruits of your labour right away as well as save for that rainy day. You have finally hit the right place.

Money is as essential as the air we breathe in today. Even more so as it ensures that we lead the life we have always craved for – without having to worry about the pressures of everyday mundane details like grocery bills, credit card purchases, your children’s expenses and expectations, all of which you have to live up to.

This article will spell out 5 secrets to making good honest money right from your home. No strings attached. Work from home and get all the rewards associated with earning your own money. In short, financial freedom, forever.

Work from home secrets are a simple yet effective means for you to keep yourself occupied and build up your home entrepreneur skills. Here is how you can set yourself up to work from home to get that money:

1) Creating blogs for people – This is a fairly easy method to work from home and make your money. It only requires your skills and innovativeness in creating the blog that your employer desires. If you feel that you are capable of understanding your employer needs and can give the right suggestions, you are the person for the job. Creating blogs does not consume too much of your time as a result of which you can work from home on more than one assignment, resulting in all that extra income. All you need to do is browse various employer websites and check out if they need a blog. You can contact them with a sample of what you can create or alternatively offer your services without a sample and wait for the employer to get back.

The returns in this work from home venture are rewarding letting you earn anywhere from a couple of hundred to a couple of thousand dollars a month, all depending on the speed and quality of work you turn out.

2) Become a mystery shopper – This is probably one of the best, easiest, and relaxing ways to work from home. If you enjoy shopping, you just need to check on the internet, details about various companies who offer to pay you for shopping for their products. This is actually a survey you take part in on behalf of the manufacturer, wherein you go to the market, check out the availability, response and attractiveness of that manufacturer’s product vis a vie other brands.

You then get to work from home by writing a detailed analytical report on what you could gather about the product and its response in the market by retailers, consumers, and wholesalers. The manufacturer in turn uses this report to fine tune his product, his marketing activities, or address relevant issues to make his product more popular and saleable in the market. You in turn are rewarded with a free shopping spree, a payout by the manufacturer and the feeling of having made a difference to the marketability of a product.

3) Selling Private label software’s - What if you cannot create your own software programs. You can be a part of the software industry innovations by selling these programs. Your work from home would just require that you get in touch with software programmers who do not have time to market their products on their own. You can approach these individuals, check out their products and services and offer to sell it for them. They can either offer you the selling rights of their new software, in which case you get to earn a lot. They can alternatively ask you to market their old software programs and offer you the resell rights to these software’s.

You just need to understand the importance of the software and can make relevant online contacts to market these, keeping in mind any limitations that the programmer may have kept on the sale of their software. These software’s can also be marketed through your own website which will ensure continuity and the genuineness of your venture. Your investment here will be a few hundred dollars for placing of classified ads or developing your website to bring success to your work from home venture.

4) Appointment scheduler - If you are good at planning, scheduling, and in general can keep track of what goes on in people’s lives, then this is the perfect work from home venture for you. As the name suggests, an appointment scheduler is needed to keep track of a busy person’s routine so that all his commitments for the day are met. You can ensure that this is done through various technology options available in the market today. The Internet, telephone, short messaging service, fax, or other new methods of communication can be adopted to keep your client updated on his day to day activities.

This work from home option is a great way to connect with people, build your social network, and get work from all corners of the globe regardless of the time zone your client is in. It is just your efficiency which will help you earn all that easy money. To get a client, be on the lookout for classified advertisements or busy people who will appreciate and reward you for the value of your services.

5) Buying and selling domain names – A work from home option which requires some amount of your investment and time, but pays handsomely for your patience and diligence in selecting that right domain name to sell. All that is needed is that you keep your eyes peeled for the most happening trends in the world. Chances are someone will surely want to begin a website on that trend.

Your job here will be to purchase a domain name or names related to that trend or topic and then offer it for sale in the market to the highest bidder. Chances are people will be willing to pay you your asking amount quick enough so that they can use that domain name for the furtherance of their economic gains. You will get plenty of data on the internet on how to cash in on the domain name craze. Go ahead, browse, and make the most of this opportunity.

So be a smart home entrepreneur, work from home on any of these ideas and keep the money rolling.

Your financial liberation is in your hands. Make it happen.

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Article Written By: SEO Traffic Spider
Email: enquiries@seotrafficspider.com

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