SEO Traffic Spider | Using SEO to Improve Your Business Visibility

Today, the new age marketing calls for the online and social mediums to promote and advertise your brand. Its time companies position themselves and re-affirm their stand among the competition by opting for cost-effective solutions that guarantee profits and returns. And, one such sure-shot door to making profits is ‘Search Engine Optimization’ that fetches remarkable results in various stages of your business growth. SEO services are cost-effective services that ensure increased visibility and ranking leading to increased productivity, better quality and better services. In the long run all these factors contribute to resurrecting a strong and a stand-out position for your company in the corporate sector.

SEO provides a platform to companies, entrepreneurs to advertise and promote their services across the globally widespread media of internet. Building your website using SEO strategies would help you drive a large traffic towards your site and boost your ranking in the search engines like Google, Yahoo, Ask. This tends to increase your visibility and spread awareness about your website, blog, thus, leading to your immense publicity, which otherwise wouldn’t have been feasible without hiring paid advertising companies. Thus, SEO is an extremely profitable online marketing strategy that targets a large number of online consumers. This is a dependable tool for people looking for promotion and profitable results, nevertheless, the financial crises in the economy world wide.

SEO guarantees your wide-spread exposure to the largest percentage in consumers, ‘the online consumers’. With SEO you can ensure better quality hits wherein more consumers with real interest in your services and products visit your website, who would have otherwise been unaware of your company without SEO. Search engine optimization helps you know your audience better and help you strategize ways to retain your regular online audience and appeal a wider belt of consumers by channelizing appropriate advertising strategies targeted at them. Thus, SEO helps you to make the most value for your money spent on your online advertising strategies. Through SEO, one can expect long-term sustainability and growth in their business scales. In these tough times when offline marketing strategies demand huge amount of money for promoting and advertising products, one can comfortably cash on SEO for ensuring cost-effective means of online promotional strategies for products and services.

If one were to give pointers on how SEO helps you grow your business and reach out to maximum consumers, below are some comprehensive points:

Increase visibility: SEO helps your website to acquire top positions in the search engine pages. It optimizes the usage of key words in the content so that it appears maximum number of times on the search engines. This will increase your visibility and derive more traffic towards your site.

Brand awareness: If your website continues to grab top positions or appears in the first few pages of the search engines, chances are quite likely that your website is opened by maximum online viewers. This happens with the maximum usage of key words. You may also use your brand name as your predominant key word, as applied by iconic companies like LG, Samsung et al. This will for sure increase the awareness of your brand / products / services you endorse or sell. So in order to create maximum brand awareness, either optimize your brand name or any other generic terms used by online consumers to drive heavy traffic to your site and increase your brand awareness.

Your Advertising: Your online positioning plays an integral role in your online marketing strategies. If you visibility is within the first few pages of the search engines you are likely to get clicked by a large belt in global audience. The more you are clicked, the more you appear within the first few links of the search engines. Not only clicks ensure your product’s promotion, but, you are also promoted by your company’s discussions on the social media like facebook, twitter etc.

It’s time all business enterprises, both small and big hire an SEO professional to considerably improve their visibility, ranking, advertising, and thus, their productivity. SEO today is the perfect solution for business enterprises looking forward to create hype about their brand / services in the online arena. Undoubtedly, today, SEO is one of the most dependable solutions for corporate sectors to beat the global recession.

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Article Written By: SEO Traffic Spider
Email: enquiries@seotrafficspider.com

The Power of Affiliate Marketing in the Online World Wide Web World | SEO Traffic Spider

Affiliate marketing is one of the best ways to earn revenue and generate income from your website on the Internet. It works well for people who don’t even have any products to sell! All you have to do is refer other websites that sell products, and you can make money on that. Affiliate marketing is an inexpensive way in which webmasters can make money by directing traffic to an online merchant’s website. If this leads to actual sales in the online merchant’s website, then the webmaster is paid a fixed amount or a percentage based commission.

Affiliate marketing helps in generating more targeted leads, contributes in increasing traffic which eventually leads to greater sales. All in all it increases online exposure of the merchant site which in turn helps the affiliate.

So basically, in layman’s term, what is affiliate marketing?

It is basically a process, in which you use your website to refer other websites, i.e., you become their affiliate. In the online world, affiliate marketing works due to the technology involved. The referrals you send to the website you are affiliated can be tracked by online merchants through a special link. And if something is actually purchased through the referral, then you are adequately compensated by it.

Ads of merchant websites are placed on your site when you become their affiliate. A tracking code or number is assigned to you. This is known as the affiliate ID. This is a unique number meant only for you. This ID has to be included in the link that you create from an ad in your website that redirects to the merchant site.

Most merchants allow links to their page in the form of text, images, text ads, banners or a combination of all of these. Some even supply you with advanced forms of linking such as search boxes, virtual stores, storefronts, and data feeds etc.

Affiliate programs can be categorized into three types:

PPC or Pay-Per-Click – Here, a fixed amount is earned by the affiliate every time a potential customer clicks on the merchant site’s link from the affiliate site.

PPL or Pay-Per-Lead – In this, the affiliate is paid even when referrals do not necessarily become customers, but just join a program, request information or fill up questionnaires on the merchant website.

PPS or Pay-Per-Sale – The affiliate earns every time the merchant website earns through the sale made to referrals from the affiliate website. The payment is either a fixed amount monthly or commission basis.

There are lots of advantages and benefits of affiliate marketing.

• It does not take a huge capital to join an affiliate program. All you need to set up is a website. You can join the affiliate program for free.
• You will get a passive form of income 24x7.
• You can mange the work yourself without the need to hire employees. This means that you do not have to spend extra capital on employees.
• There is absolutely no need for product shipping, order processing or inventory. So you save up on all this.
• You do not need a merchant account in order to become an affiliate.
• In fact, there are hardly any risks involved with affiliate marketing. And at the same time it gives you the potential to earn a large amount of money!

Let’s look at the ways you can get started on affiliate marketing.

• The first step would be identification of merchants who deal in similar products as yours and who offer affiliate marketing programs. You should sign up for these programs. Signing up for continuity programs is a great option too. Here, payments are on a monthly basis on referring someone.
• Instead of becoming affiliate to a particular website, you could join an affiliate network that is similar to your industry. These networks are basically amalgamations of hundreds of merchants in one network. Therefore, it is easier to manage links as well as join the programs.
• You can create a website to put up product reviews. You could link these reviews to the affiliate websites.
• Merchant affiliate marketing tools can be used to create links to specific sites or products. These links can they be placed on your social networking sites, email newsletter, your website etc.
• One important thing that you must keep in mind is that you should not try to spam social networking sites such as Facebook and Twitter. It is a better option to post an affiliate link only once in a while.

Affiliate marketing is a great way to earn money online, especially if you want to start a home internet business. It works for all the people involved, the consumers, internet marketers, online merchants and of course you. So go ahead and join an affiliate program, and let the money begin to roll in!

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Article Written By: SEO Traffic Spider
Email: enquiries@seotrafficspider.com

Choosing a SEO Friendly Domain Name | SEO Traffic Spider

Only a few years back, you could be a successful entrepreneur without the need of a website. And the reason for this was very simple, before the nineties there was no Internet! With the introduction of the Internet, things changed drastically. And nowadays, it is impossible to even think of a globally successful enterprise that does not have an online presence. But what is more important is the fact, that just the presence of a visually appealing, information rich and well crafted website is not enough to get your company noticed on the internet. It has to be correctly marketed online through certain procedures so that it is prominently indexed by search engines. This is the primary reason why SEO or Search Engine Optimization has become such an important key to Internet business success.

We all know the importance of search engine rankings these days. Therefore, choosing a SEO friendly domain name means that you have started on the right note in the virtual world. One of the crucial roles in search engine rankings is played by domain names related to keywords that focus on your business and website. It definitely goes a long way in attracting target audience, getting increased conversions and generating business.

The process of choosing the right domain name needs careful considerations and deliberations, when you are thinking of starting a new website. And this is especially important if search engine optimization is going to be the main tool for directing traffic to your website. A SEO friendly domain name is one of the key factors that contribute to the success of the website. Therefore, you have to keep in mind the objective of your website and accordingly choose targeted keywords that you are planning to use to get top search engine rankings for your site. Inserting the main keywords of your business into the URL is a good idea. This is because not only is your website theme kept same throughout but Google, too, looks favorably on it.

Now, let us see what the different factors are that can be adopted to make a SEO friendly domain name.

Keywords in the Domain Name

Keywords play the role of a catalyst in a domain name. Though the keywords themselves do not constitute the entire process of SEO but they definitely contribute in making the entire procedure happen at a much faster rate.

Stick with the “.com”

The top level domain or TLD remains the most popular extension for a domain name. A .com domain definitely allows credibility boost. It is the most widely accepted extension. Of course, we can’t neglect that there are a lot of successful websites that end with a “.net”, “.uk”, or a “.biz”, but at the same time a .com extension by far is the most recalled one. If your business happens to be a new one, do you really want your customers to forget all about you just because they recalled to type in a “.com” instead of your “.edu”, and as a result couldn’t go back to your site! However, there are certain exceptions to this rule, especially if your business is geographically constrained and targets only local customers, in that case a “.au” will work as well.

Shorter and Catchier

It is best to have a domain name that is short and catchy. It is easier for visitors to recall and remember these. And you definitely don’t want a website that loses out on traffic because the domain name is too long, tricky or complicated to remember. Short names can also be typed more easily. Ensure that your domain name is easy to remember and easy to type.

No Hyphens or Numbers

Use of hyphenated or numbered domain names should be avoided. This is because it creates complications. Most often than not such domain names are forgotten easily, because it can’t be recalled where exactly the hyphen or the number has to be placed. You may end up losing your customers to other similar named websites, who do not use a hyphen or a number. And more often than not, hyphenated domain names sound like cheap substitutes of the real thing.

Type-In Traffic

This is when someone simply arrives at a particular website by just typing what they are searching for in their URL bar, and add a “.com” at the end. And a lot of people actually do that! Therefore, if you can choose a domain name that has an exact match keyword then you have better chances of receiving traffic. Also these kinds of domain names have better SEO benefits going for them.

Choosing a domain name that is SEO friendly can work wonders for your business by attracting lots of visitors to your website. With a heavy inflow of traffic, there are better chances of increases in conversion. All this definitely contributes in making your business a success.

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Article Written By: SEO Traffic Spider
Email: enquiries@seotrafficspider.com

Webmasters Guide to Search Engine Optimization | SEO Traffic Spider

The process of search engine optimization involves tweaking various aspects of your website and deals only with the organic search results. It has nothing to do with paid search also known as inorganic search or PPC. In order to improve your positioning in the organic search results, these guidelines will point out the tactics on how you can improve the visibility of your website.

Page Title:

Page title also referred to as the ‘title tag’ needs to be unique for each page of your website. This tag tells search engines and also the visitors what that particular webpage is all about. The title tag of each page should contain the business/website name followed with important information that relates to the webpage. One must avoid the following:

1. Recording a title tag that is not relevant to the information present on the webpage.
2. Recording the same title tag across all the pages of the website.
3. Recording long title tags.

Meta Description:

The Meta description tag gives both the search engines and also the visitors who perform a search on the search engine an idea on what the web page is all about. That’s why it’s important to precisely summarize the content of your webpage. It’s always safe to keep the meta description tag within 160 characters (including spaces), as the rest of it gets truncated. One must avoid the following:

1. Writing a meta description that is not relevant to the information presented on the webpage.
2. Recording the same meta description across all the web pages of the website.
3. Recording the meta description with only keywords.

URL Structure:

It’s important to create a URL structure that is friendly to the search engines as this will help in better indexing of your website. For this reason, it is essential to create appropriate filenames and expressive categories on your website. For example, an unfriendly URL structure is http://www.seotrafficspider.com/seo_articles/15042009.html. Such a URL is not only unfriendly but also confusing. One must avoid the following:

1. Recording long URLs
2. Recording the same URL across all the web pages.
3. Recording deep nested subdirectories
4. Recording irrelevant directory names.

Website Navigation:

A website that is easy to navigate can help the visitors to find the information they are looking for. It also helps the search engines in indexing the pages appropriately. It is important to ensure that all the web pages of your website are interlinked properly and also show the correct page when clicked on. The use of sitemaps both HTML and XML help the spiders to crawl the website easily and also index it. One must avoid the following:

1. Creating complex websites that are difficult to navigate.
2. Creating drop-down menus.
3. Developing a HTML sitemap in which the pages are not organized.
4. Indexing the 404 page in the search engine.

Unique Content:

The content that is hosted on your webpage needs to be informative, such that it can elicit action. Ensure that the content is not copied and is 100% your own creativity. Keep the content focused around your primary keywords and ensure that the keyword density is around 2.75% to 3.21%. It is also good to keep changing the content on your website so that the visitors can see that the site is not static but dynamic with its content. One must avoid the following:

1. Using images that serve as textual content.
2. Using long sentences.
3. Incorrect grammar and spelling mistakes.
4. Duplicate content on the web pages of your website.
5. Stuffing keywords unnecessarily.

Anchor Text:

Anchor texts are links that direct visitors to the internal pages of the website or to an external page/website. Anchor text helps the users to easily navigate between pages and also helps the spiders to understand what the page is all about, that it is linked to. One must avoid the following:

1. Using general anchor texts.
2. Using anchor text that is not related to the content of the webpage or is off topic.
3. Using long sentences.
4. Creating unnecessary links.

Heading Tags:

Heading tags are used to represent the heading of the content of the webpage. Heading tags range in 6 sizes – h1, h2, h3, h4, h5 and h6. These tags should only be used at the appropriate places. One must avoid the following:

1. Using one heading tag for the entire content of the webpage.
2. Using too many heading tags throughout the content of the webpage.

Alt Tag Optimization:

Images can’t be read by a spider when they crawl on the website. Therefore, it is important to use alt tags for the images. It is best suggested to use the primary keyword as the alt tag following the contents that describe the page. One must avoid the following:

1. Using long filenames.
2. Stuffing excess of keywords in the alt tags.

Robots.txt File:

A robots.txt file is used to prohibit the robots to crawl a particular page based on the nature and content of information that is available. This file must be placed in the root directory of your site and also named as robots.txt. One must avoid the following:

1. Search result pages to be crawled.

Website Promotion:

You can promote your website using offline promotion, online promotion, social media sites, AdWords optimization, Google’s Local Business Center, forming groups, forums etc.

Once you have implemented or taken note of all these tactics, do use the Google Webmaster Tools that will help you in solving many of the issues that are related to your website. You can also monitor the performance of your website by using Google Analytics.

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Article Written By: SEO Traffic Spider
Email: enquiries@seotrafficspider.com

Want to Increase Traffic to your Website using Articles | SEO Traffic Spider

One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.

However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!

Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.

This article will describe the points that you need to keep in mind while writing your article:

Choosing the Right Headline:

It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.

Preferred Word Count:

A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.

Preferred Software:

The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.

Resource Box:

This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).

Editing the Master Piece:

Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.

Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.

Strategies for building the traffic through the article

• This involves submitting your article to the top page rank article submission directories that will publish your article on their website.
• Create a blog if you don’t have one and post the article there.
• You can register with Yahoo Groups and post your articles there as well.
• Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure.
• Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it.
• You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot.
• Use any social media to build awareness around your article.
• Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.

By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.

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Article Written By: SEO Traffic Spider
Email: enquiries@seotrafficspider.com

AdWords Account Suspended | SEO Traffic Spider

In the last couple of days many Google AdWords accounts have been suspended. Most of the AdWords customers are wondering as to why their accounts are suspended. All that the Google’s AdWords customer receives is an email from the Google AdWords Team stating that your account has been suspended and your advertisements will not run in Google. The reason being non compliance with Google’s terms of service and advertising policies. Have you received one such email from the Google’s Team?

These accounts that are suspended are mostly from customers who are either new to AdWords or have outsourced their AdWords Optimization to third parties to do so.

The problem faced in such situations creates a bad experience for the AdWords customers and an additional burden to Google AdWords reviewers. However, who is responsible for such things. Let’s take a closer look at each of these 2 cases and understand what happens and how problems can be prevented.

Many customers who are new to AdWords are unaware of Google’s Policies and Terms and Conditions that they need to adhere to while setting up their accounts. Google’s Help Center does provide all the necessary information for the new customers but many of them ignore it and just get started right away. They start with the AdWords account creation by creating the new campaigns, ad groups, and stuffing a huge list of keywords. The next thing that happens is a good amount of money is spent as a daily budget and then one fine day one is shocked with an email that their account is suspended.

On the other hand, many customers who want to use AdWords and do not know how to use it outsource it to third party providers. These providers are contacted through any project bidding site. There these customers post their requirements and set a budget that they think they can afford. Many of the providers bid on those projects. Some providers bid as low as $50 for a project that is worth $500. Looking at the affordable price many customers award these AdWords projects to these providers. End result, in most cases dissatisfaction!

After a few days the AdWords customer gets very disappointed and posts a negative remark against the provider in the project bidding system. And then after a few days their account also gets suspended.

So what would be the solution to prevent such situations from occurring? The solution lies in searching for a good provider who has the necessary credentials for optimizing an AdWords account.

1. Ask your provider if they are GAP certified? GAP stands for Google AdWords Professional. This certification is only awarded when a person writes an online exam and is well versed with the Google Policies and Terms and Conditions?
2. Find out if your provider has any hands on experience in optimizing Google AdWords accounts?
3. For how long has your provider been optimizing Google AdWords accounts?
4. Has your provider hired any staff from Google?
5. How will they go about optimizing the Google AdWords account?
6. Most important of all is whether the provider offers to take a look at your account to understand what needs to be optimized or just jumps into the project to earn money regardless of the fact that the account needs an initial diagnosis and study.

You may also come across instances where your account is permanently suspended and even if you try opening a new account with different information, you are likely to get suspended again. The reason being Google having a well built out system to track the advertiser through various means.

So, in this scenario you will not be able to use Google paid advertising which could have got you that instant traffic and conversions. But don’t let this disappoint you. You still stand a good chance to advertise on Google – but this time it’s not AdWords but through organic search. Yes, this is one area where you can promote your website through SEO (search engine optimization) and show on top of the search results of Google.

There are unlimited opportunities waiting for you and it is up to you to decide if you want to cry over lost AdWords opportunity or to venture out for more opportunities using SEO and hitting on top of the search engines.

Most of us will always like to make the optimum use of our hard-earned money. But what is the use if you can’t reap the benefits of your investment. In most cases, low priced services do not offer the best quality. They are low priced because the quality is compromised. Hire the right person and pay the right price for your Google AdWords optimization and prevent your account from being suspended or if you are unable to advertise through AdWords, then have the best SEO Company to promote your website and rank you on top in the search engines.

The choice is now in your hands!

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Article Written By: SEO Traffic Spider

Email: enquiries@seotrafficspider.com

SEO Traffic Spider introduces a new product that allows you to perform SEO by yourself

When it comes to the world of Internet Marketing, SEO Traffic Spider would like to share its spider tactics that it uses to generate real time traffic to a website.

India, Republic of (Press Release) October 20, 2008 --

Hyderabad, A.P. (October 20, 2008) – SEO Traffic Spider announced today the launch of its new product “Do It Yourself SEO” which helps any person owning a website or blog to perform any SEO process by themselves with a one time investment of $299. This product contains a list of 25 internal processes that SEO Traffic Spider uses in its day to day working and service offerings. Each of the processes is developed into a manual comprising of visual screenshots along with descriptive explanation for each step in the process.

SEO Traffic Spider, an offspring of Bellamonte Nash Outsourcing, having its domain experience in the SEO arena has created this new opportunity for maximizing output at the customer front by offering the SEO platter on the table for Corporates, Entrepreneurs, and Individual Entities owning websites and blogs.

For those who have a budget constraint in terms of investing in SEO every month on their website or blog, SEO Traffic Spider has devised this new concept of “Do It Yourself SEO” which is aimed at businesses of all types and sizes. This package is created keeping in mind the costs, man hours, time, and efforts a person would have to put in to create their own processes which means more drain of time in creation rather than execution. These processes have been built by their in-house R&D department after careful analysis and testing of each technique.

“Customer Satisfaction ranks as our topmost priority and this product will be more than paying for itself”, said SEO Traffic Spider’s Chairperson Farazdak Nasrulla.

The “Do It Yourself SEO” copy can be viewed and ordered online at http://www.seotrafficspider.com. The SEO Traffic Spider website provides detailed information on its new creation and what it entails for prospective buyers.

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